Vistar Media Expands Operations in Japan, Bringing World Class Out-of-Home Technology and Expertise to One of the World’s Most Advanced Media Markets

Appointment of local leadership team underscores Vistar’s long-term commitment to accelerating programmatic and digital out-of-home growth across Japan

(Left to right: Yosuke Maekawa, Country Manager, Vistar Media, and Akinori Inoue, Supply Partnerships Manager, Vistar Media)

TOKYO and NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, today announced the expansion of its operations in Japan, bringing its full suite of technology solutions to the market. As part of a significant investment in one of the world’s most advanced OOH markets, Vistar is establishing a dedicated local team to support media owners, advertisers, agencies and partners across the country. 

With a highly developed transit media ecosystem, premium digital inventory, and an advertising industry that embraces innovation in media and technology, Japan is strategic to Vistar's APAC expansion. Vistar’s expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. 

“Japan has long been recognized as one of the most advanced out-of-home markets in the world,” said Michael Provenzano, Co-Founder and CEO of Vistar Media and SVP of T-Mobile Advertising Solutions. “We see tremendous opportunity to help accelerate the next phase of growth by bringing together local expertise, proven technology and scale of Vistar’s global marketplace. Our investment in Japan reflects our confidence in the market and our commitment to supporting advertisers and media owners in the years ahead.”

As part of expansion, Vistar has announced the appointment of Yosuke Maekawa as Country Manager. Maekawa brings more than two decades of experience across digital media, advertising technology and business development, having held leadership roles at Amazon, Expedia Group, PubMatic and comScore. He will oversee Vistar’s growth strategy and operations in Japan.

"Japan is home to some of the world's most sophisticated out-of-home media environments and presents a significant opportunity for continued programmatic growth," said Yosuke Maekawa, Country Manager, Japan, Vistar Media. "I'm excited to bring Vistar's technology, expertise and global marketplace to advertisers and media owners across Japan while helping accelerate the next chapter of growth for the industry."

Vistar has also appointed Akinori Inoue as Supply Partnerships Managers, Japan. Inoue will lead Vistar’s efforts to expand publisher and media owner partnerships across the Japanese market.

About Vistar Media:
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results. 

As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. 

Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at https://www.vistarmedia.com/ja-jp/ and follow us on LinkedIn, Facebook and Instagram.

Media Contact: Teegan Gardner
Senior Marketing Manager, APAC
Vistar Media
Email: japan@vistarmedia.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ebf5a44e-da65-40a8-ab00-d2f038fc6da4

Vistar Media

(Left to right: Yosuke Maekawa, Country Manager, Vistar Media, and Akinori Inoue, Supply Partnerships Manager, Vistar Media)